“The world as a whole benefits most when you do something new or when you do it better or differently” (Roger Babson)
Faculty: Dr. Shahid Qureshi
Email: quresh.shahid@gmail.com Phone: 0301-8226596
OBJECTIVES:
This workshop is uniquely designed for people who are interested in launching new ventures, refining their existing business models or expanding their businesses. The course is based on the award-winning material and contents recognized by USASBE (United States Association of Small Business and Entrepreneurship, 2017 and 2021). More than 10,000 participants across the country have benefitted from this model.
This workshop will enlighten about the Entrepreneurial Mindset (how to work with the least amount of resources), the Effectual theory of entrepreneurship, on how to unleash the human beings’ potential, the management of money and innovation leading towards the creation and growth of environmentally, socially and ethically sensitive business models.
The sessions will have a diverse flavor from the learnings of Sara Sarasvathy (Darden Business School, Virginia), the perspectives of Henry Mintzberg (McGill) and teachings of Clayton Christensen from Harvard Business School. The Indigenous entrepreneurship model based on the learnings from the Chinioti and Memon entrepreneurs will form the core of the course.
The participants will generate various ideas based on their interest, passion and available resources or work on already existing idea or a business model. The participants will work on their business model using the business startup model and apply the learnings of the workshop. The participants are expected to execute the business model by designing a minimum viable product / service, finding few customers and partners, selling the product / service and demonstrating this.
The course will be conducted on the basis of experiential learning using case studies, role plays and interactive sessions.The course will be conducted on the basis of experiential learning using case studies, role plays and interactive sessions.
The details of course outline are as follows:
| Time | Description |
| 09:00 am – 10:00 am | Entrepreneurial Mindset
Darden Case Study: Freitag |
| 10:00 am – 10:30 am | Creativity Exercise |
| 10:30 am – 11:15 am | Tea Break |
| 11:15 am – 12:00 pm | Babson Case Study: Roxanne Quimby A |
| 12:00 to 1:00. PM
| HBS Reading: What makes entrepreneurs entrepreneurial Effectuation Theory of Entrepreneurship Effectuation theory |
| 01:00 pm – 02:00 pm | Lunch Break |
| 02:00 pm – 2:45 pm | Quilt Exercise |
| 2:45 pm – 3:15 pm | HBS Case Study: John the Inventor |
| 3:15 pm – 04:00 pm | Startup Business Model |
| 04:00 pm – 05:00 pm | · Sam’s Cake Factory · Stallion Deliveries · Beeharry’s Mineral Water · IBA Case Study: SK Motor Syndicate · Entrepreneurial Inspiration from Beavers |
Outcomes of the workshop
The outcome of the workshop is to develop the following capabilities and skills
- The ability to identify any hobby, passion, skill, tastes and preferences and networks which can lead to an opportunity
- The ability to identify an opportunity which is meaningful and is ethically, socially and environmentally sustainable.
- The ability to identify the available resources (both active and slack resources, tangible and intangible resources)
- The ability to calculate one’s affordable loss
- The ability to choose an opportunity (GOAL) that meets the passion and well within the affordable loss and take an ACTION.
- The ability to come up with a MVP (Minimum Viable Product / Service)
- The ability to articulate (communicate and present) ones thought in the form of a business model or a compelling story which can be communicated
- The ability to pivot the business model (Flexibility i.e. LEMONADE PRINCIPLE) based on various variables i.e. product design, packaging, new customer segment, pricing, alternative way of promoting,
- The ability of work in team, to lead, to follow, to trust, to engage with self-selected partners. The ability to treat others as you like to be treated. The ability to serve. The mindset of abundance and dignity of work.
- The ability to do basic marketing: The ability to Interview and collect information and data (focus groups, small questionnaires)