Ms. Asifa Sabir
-
Senior Lecturer
- Asifa.sabir@case.edu.pk
Senior Lecturer at Sir Syed CASE Institute of Technology. This profile contains relevant information about the faculty member. For any queries or further information, please feel free to reach out using the contact details provided above. The department is committed to supporting students and visitors with their questions and academic needs.
Ms. Asifa Muhammad Sabir is a Senior Lecturer at Sir Syed CASE Institute of Technology (SS-CASE-IT), Islamabad, and a PhD Scholar in Management Sciences at the International Islamic University Islamabad (IIUI). She holds an MS in Logistics and Supply Chain Management from Abasyn University (2016) and a BBA in Marketing from NUML (2013). Her teaching portfolio includes Digital Marketing, Project and Operations Management, Supply Chain Management, Business Research Methods, and Entrepreneurship and Technology Commercialization. Her research focuses on Responsible Innovative Behavior, Digital and AI Technologies, Entrepreneurial Ecosystems, and Design Communication. In recognition of her contributions to AI-based educational capacity building, she received the 2025 Government of Khyber Pakhtunkhwa Award for Exemplary Leadership in AI Capacity Building for Women Educators. She is also a Corporate Member of the Islamabad Women Chamber of Commerce & Industry (IWCCI) since 2018. She has presented her research work on national and international forums.
Degree
Specialization
University
Year
PhD Scholar
Management Sciences
International Islamic University, Islamabad
In progress
MS
Logistics and Supply Chain Management
Abasyn University, Peshawar
2016
BBA
Marketing
National University of Modern Languages, Islamabad
2013
Designation
Company
From
To
Senior Lecturer
Sir Syed CASE Institute of Technology, Islamabad
Jan 2026
Till Now
Lecturer
Sir Syed CASE Institute of Technology, Islamabad
Sep 2020
Dec 2025
Visiting Lecturer
Sir Syed CASE Institute of Technology, Islamabad & Abasyn University
Sep 2019
Jun 2020
Managing Director
Services Booth SMC Pvt. Ltd.
Aug 2018
Present
Program Coordinator
Samson’s Group of Companies, Lahore
Aug 2016
Aug 2018
Team Lead & Project Coordinator
Rayyan Air Private Ltd., Kashgar, (China)
Feb 2013
May 2016
Project Coordinator
Bullseye Communications
Jan 2010
Jan 2013
Title
Description
Responsible Innovative Behaviors
N/A
Digital & AI Technology
N/A
Entrepreneurial Ecosystem
N/A
Design Communication
N/A
Supply Chain Management
N/A
Year
Awarding Organization
Description
2025
Government of Khyber Pakhtunkhwa (KPK)
Exemplary Leadership in AI Capacity Building for Women Educators KPK
Title
Organization
From
To
Corporate Member
Islamabad Women Chamber of Commerce & Industry (IWCCI)
2018
Present
Head of IEEE Society
Sir Syed CASE Institute of Technology
2023
Present
Courses Taught
- Digital Marketing
- Marketing Management
- Micro Economics
- Macro Economics
- Business Research Methods
- Project Management
- Supply Chain Management
- Operation Management
- Entrepreneurship And Technology Commercialization
- Total Quality Management
Key Publications (Journals & Books)
Iqbal, M. A., & Sabir, A. M. (2026). Driving the Sustainable Competitive Advantage: The Role of Green Entrepreneurial Orientation and Green Supply Chain Management in Pakistan’s Textile Firms. doi: https://doi.org/10.31098/smber.v1i1.4339
Iqbal, M. A., Sabir, A. M., & Iqbal, H. (2026). Environmental competitiveness and green entrepreneurship: The mediating role of generative artificial intelligence in Pakistan's manufacturing sector. Inclusive Society and Sustainability Studies, 6(1), 84–98. https://doi.org/10.31098/issues.v6i1.4327
Sabir, A. M., Ateeq, A., & Alvi, M. U. (2026 ). Fostering Responsible Innovative AI behavior in Higher Education: Evidence from Pakistan. International Journal of Management Research and Emerging Sciences. 16(2), 1-24. https://doi.org/10.56536/ijmres.v16i2.887
Iqbal, M. A., Sabir, A. M., Kumar, K., & Islam, M. M. (in press). AI-enabled digitalization and environmental practices in municipal waste management: Pathways to climate sustainability in Pakistan. Journal of Sustainable Business and Management Solutions in Emerging Economies.
Key Publications (Conferences & Workshops)
24-9-2025 to 25-9-2025 – Presented Research Paper, “Fostering Responsible Innovative AI Behavior in Higher Education: Evidence from Pakistan” 1st International Women Conference on “Women Shaping the Future: Innovation, Resilience, and Leadership, 2025 at International Islamic University, Islamabad, Pakistan.
12-11-2025 to 13-11-2025 – Presented Research Paper, “Examining the impact of Augmented Reality on Consumer Well-being through Purchase Intention: The moderating Role of Sustainable Consumption.” Sabir, A. M. 4 th International Conference of Social Sciences, “Contemporary World: Challenges and Transformation, 2025” (CWCT-2025) at Rawalpindi Women University, Rawalpindi, Pakistan.
12-11-2025 to 13-11-2025– Presented Research paper, “Investigating the Impact of Generative AI Tools Use on Responsible Innovative AI Behavior Among Students: A Mediation Moderation Analysis” Sabir, A. M. 4th International Conference of Social Sciences, “Contemporary World: Challenges and Transformation, 2025” (CEST) at Rawalpindi Women University, Rawalpindi. Pakistan
Iqbal, M. A., & Sabir, A. M. (2026). Environmental Competitiveness and Green Entrepreneurship in the Age of Generative artificial Intelligence: Islamic and Multidisciplinary View. In RSF Conference Series: Business, Management and Social Sciences (Vol. 6, No. 1, p. 17). Research Synergy Foundation.
24-02-2026 – Virtual Presented Research paper, “Driving the Sustainable Competitive Advantage in Pakistan’s Textile Firms: The Role of Green Entrepreneurial Orientation and Green Supply Chain Management, Sabir, A. M. 11th International Conference on interdisciplinary Research on Education, Economic Studies, Business and Social Science, at RESBUS, Jakarta, Indonesia
10-03-2026 – Virtual Presented Research paper, “AI- Enabled Digitalization and Environmental Practices in Municipal Waste Management: Pathways to Climate Sustainability in Pakistan, Sabir, A. M. 10th International Conference on Entrepreneurship Studies, Business, Economics and Management Science at Universiti Malaya and Research Synergy Foundation , Kuala Lumpur, Malaysia.
03-04-2026- 04-04-2026, – Research Paper Presented, “ Driving the Sustainable Competitive Advantage in Pakistan’s Textile Firms: The Role of Green Entrepreneurial Orientation and Green Supply Chain Management, Sabir, A.M. at Namal Business Conference on Smart Business Transformation: Synergies of Technology, Innovation and Sustainability, at Namal University, Mianwali