Ms. Asifa Sabir
-
Lecturer
- Asifa.sabir@case.edu.pk
Lecturer at Sir Syed CASE Institute of Technology. This profile contains relevant information about the faculty member. For any queries or further information, please feel free to reach out using the contact details provided above. The department is committed to supporting students and visitors with their questions and academic needs.
Ms. Asifa Muhammad Sabir is a Lecturer at Sir Syed CASE Institute of Technology (SS-CASE-IT), Islamabad, and a PhD Scholar in Management Sciences at the International Islamic University Islamabad (IIUI). She holds an MS in Logistics and Supply Chain Management from Abasyn University (2016) and a BBA in Marketing from NUML (2013). Her teaching portfolio includes Digital Marketing, Project and Operations Management, Supply Chain Management, Business Research Methods, and Entrepreneurship and Technology Commercialization. Her research focuses on Responsible Innovative Behavior, Digital and AI Technologies, Entrepreneurial Ecosystems, and Design Communication. In recognition of her contributions to AI-based educational capacity building, she received the 2025 Government of Khyber Pakhtunkhwa Award for Exemplary Leadership in AI Capacity Building for Women Educators. She is also a Corporate Member of the Islamabad Women Chamber of Commerce & Industry (IWCCI) since 2018. She has presented her research work on national and international forums.
Degree
Specialization
University
Year
PhD Scholar
Technology Management
International Islamic University, Islamabad
In progress
MS
Logistics and Supply Chain Management
Abasyn University, Peshawar
2016
BBA
Marketing
National University of Modern Languages, Islamabad
2013
Designation
Company
From
To
Lecturer
Sir Syed CASE Institute of Technology, Islamabad
Sep 2020
Till date
Visiting Lecturer
Sir Syed CASE Institute of Technology, Islamabad & Abasyn University
Sep 2019
Jun 2020
Managing Director
Services Booth SMC Pvt. Ltd.
Aug 2018
Present
Program Coordinator
Samson’s Group of Companies, Lahore
Aug 2016
Aug 2018
Team Lead & Project Coordinator
Rayyan Air Private Ltd., Kashgar, (China)
Feb 2013
May 2016
Project Coordinator
Bullseye Communications
Jan 2010
Jan 2013
Title
Description
Responsible Innovative Behaviors
N/A
Digital & AI Technology
N/A
Entrepreneurial Ecosystem
N/A
Design Communication
N/A
Supply Chain Digital Twins
N/A
Year
Awarding Organization
Description
2025
Government of Khyber Pakhtunkhwa (KPK)
Exemplary Leadership in AI Capacity Building for Women Educators KPK
Title
Organization
From
To
Corporate Member
Islamabad Women Chamber of Commerce & Industry (IWCCI)
2018
Present
Head of IEEE Society
Sir Syed CASE Institute of Technology
2023
Present
Courses Taught
- Digital Marketing
- Marketing Management
- Micro Economics
- Macro Economics
- Business Research Methods
- Project Management
- Supply Chain Management
- Operation Management
- Entrepreneurship And Technology Commercialization
Key Publications (Journals & Books)
N/A
Key Publications (Conferences & Workshops)
24-9-2025 to 25-9-2025 – Presented Research Paper, “Fostering Responsible Innovative AI Behavior in Higher Education: Evidence from Pakistan” 1st International Women Conference on “Women Shaping the Future: Innovation, Resilience, and Leadership, 2025 at International Islamic University, Islamabad, Pakistan.
12-11-2025 to 13-11-2025 – Presented Research Paper, “Examining the impact of Augmented Reality on Consumer Well-being through Purchase Intention: The moderating Role of Sustainable Consumption.” Sabir, A. M. 4 th International Conference of Social Sciences, “Contemporary World: Challenges and Transformation, 2025” (CWCT-2025) at Rawalpindi Women University, Rawalpindi, Pakistan.