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Course Name: Strategic Management
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Course Introduction:
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Text Books:
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Introduction: Strategic management, Definition and process, nature of strategic decisions, The strategy managers: the role and tasks. Strategy Formulation: Information Inputs: Operating environment scanning, Structural analysis of competitive forces, The Structure and performance of the industry as a whole. Strategy Formulation: Mission and Objective: Concepts: Mission, goals, objectives and targets, Mission development and statement, Relationship. The strategy-making hierarchy, corporate strategy, Functional strategies, operating strategy, factors shaping strategy. Action Plan Choice: The generic competitive strategies, the offensive strategic postures, the defensive strategic postures, corporate diversification strategies. Strategies Evaluation and Selection: Evaluation models, Growth share matrix (GSM), General electric’s stop light grid, Life cycle analysis, Gap analysis, Directional policy matrix (DPM), Selection models and contexts. Function Strategy Formulation: Selection of functional areas, Formulation of functional objectives, Formulation of functional action plans. Strategy Implementation: Analyzing strategy-change, Analyzing organizational structure, Analyzing organizing culture, selecting an implementation approach. Strategic Control: The strategic control process. A Case Analysis Framework: Diagnosis and record of the current situation, Identification and record of the strategic issues and key problems
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- G. Johnson & K. Scholes: Exploring Corporate Strategy, Prentice Hall.
- Wheelen: Strategic Management
- Fried. R. David: Strategic Management, Prentice Hall.
- Thomous, Stricklend: Strategic Management, BPI, IRWIN.
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Course Name: Strategic Finance
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Course Introduction:
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Text Books:
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To develop a critical understanding of financial links to strategy especially the enabling characteristics of and limitations of finance in strategic decisionmaking. This course will provide an overview of corporate finance in both a domestic and an international setting. We will look carefully at the workings of international capital markets emphasizing the pricing of bonds and equities. We will also discuss NPV & other investment criteria, risk & return, options and M&A This course will provide students with a critical understanding and background to issues that help shape strategic business decision-making. We would also expect students to be aware that Finance and Business Strategy operate within a industry and institutional context. The course will explore the current business context within which finance operates and the factors that can promote or frustrate strategic outcomes.
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- Berk, J, DeMarzo, P & Harford. J Fundamentals of Corporate Finance, Pearson International
- Brealey and Myers Principles of corporate finance, McGraw-Hill, 8th Edition.
- Arnold, G, Corporate Financial Management, London, FT Publishing, 3 rd Edition.
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Course Name: Innovation and Entrepreneurship
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Course Introduction:
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Introduction: Entrepreneurial Perspective, economics and entrepreneurship, process, ventures, practices and characteristics.
Entrepreneurship and new free enterprise: Entrepreneurship venture opportunities, innovations, change, fantasies, Environment of small business, sources and resolutions, corporate entrepreneurship, risk failure and new venture unit, feasibility of planning and concepts of planning, stages of growth model, responsibility of feasibility plan.
Product and services concepts: Product servicing concepts and commercial opportunities (macro over view), products and technology, identification opportunities, product development life cycle, product protection, trade mark and patents, process of patents, validity of property rights and accessing government
information. Human resources side of enterprise, infrastructure of services, types of service venture, success factors.
Marketing and new venture development: Marketing research foe new ventures, marketing concepts, startup of marketing research, market focused on organization, sources of market intelligence, competitive analysis and implications of market research. Marketing strategies and functions and product concepts, 4 Ps, making marketing plan, changing international ventures.
Entrepreneurial team and business formation: human resource and relations, BOD, legal aspects, acquiring a business, evaluation of acquisition opportunities and methods of valuation. Financial resources and asset management, different types of financing buy or lease. Organization cycle and growth of organization, strategic management for success of enterprise, looking towards entrepreneurial career.
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• David H. Holt: Entrepreneurship, New Venture Creation, Prentice Hall
• Bill Bolton & John Thompson: Entrepreneurs Talent, Temperament, Technique, Butterworth Heinemann
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Course Name: Venture Creation and New product Development
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Course Introduction:
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Product and services concepts: Product servicing concepts and commercial opportunities (macro over view), products and technology, identification opportunities, product development life cycle, product protection, trade mark and patents, process of patents, validity of property rights and accessing government
information. Human resources side of enterprise, infrastructure of services, types of service venture, success factors.
Marketing and new venture development: Marketing research foe new ventures, marketing concepts, startup of marketing research, market focused on organization, sources of market intelligence, competitive analysis and implications of market research. Marketing strategies and functions and product concepts, 4 Ps, making marketing plan, changing international ventures
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David H. Holt: Entrepreneurship, New Venture Creation, Prentice Hall
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Course Name: Strategic HR
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Course Introduction:
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Introduction: Concepts of human resource management, Human Resource Challenges, Human Resource Functions, Philosophical approaches to Human Resource Management
Job Design and Analysis: An overview of Job design, Techniques of job design, Job analysis, Collection of job information, Applications of job analysis information Human Resources Planning & Recruitment: Significance of Human Resource Planning, The planning process, the implementation of program, Recruitment & selection policy issues, Source of recruitment, Selection process & procedure, Evaluation of Human resource Planning & Recruitment Career Planning & Development: Promotion, Anachronism, Demotion, Separation Training and Development: Significance of training & development, Principles of training & development, Training & development methods, Evaluation of training & development Motivation and Reward System: Concept of motivation, Reward systems, Motivation through job design, Motivation through employee participation, Other motivation techniques Performance Appraisal: Appraisal: Definition and applications, Basic consideration in appraisal, Appraisal methods, Legal issues for appraisal, Appraisal challenges. Compensation and Services: Objectives/Rationale of Financial compensation, Challenges affecting compensation, Wage criteria, Policy and principles, Job evaluation and its system, Compensation for administrators & professionals, Financial benefits and other services Discipline: Concepts of discipline, Preventive & corrective discipline, Negative & positive approach, Administration of disciplinary action, Grievance handling.
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- William B. Werther & Keith Davis: Human Resource & Personnel, McGraw Hill.
- Bernardin & Russell: Human Resource Management McGraw Hill.
- Fred Luthans: Organizational Behavior. McGraw Hill.
- Robert Kreitner & Angelokinicki: Organizational Behavior, IRWIN.
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